Two decades of strategic evolution partnerships across high-stakes environments.
Two decades driving strategic evolution at scale.
Years
Leaders
Efficiency
Success
Founded on a belief that lasting change requires more than frameworks—it demands deep integration of strategy, operations, and human systems.
From M&A to IPO at Freshworks. Co-founding a startup. Coaching 100+ leaders. Each experience shaped an approach that's both rigorous and real.
We work shoulder-to-shoulder with leaders navigating their toughest challenges—not from theory, but from lived experience.
Key strategic partnerships that shaped our methodology.
Led 3 critical M&A integrations with 95%+ team retention. Designed systems for IPO readiness. Served as Chief of Staff - Engineering driving cross-functional execution.
Co-founded Brigge, navigating the full entrepreneurial journey. Bringing authentic founder empathy to every advisory engagement.
100+ leaders coached across CXO and founder roles. Deep expertise in high-pressure leadership and organizational psychology.
Across SaaS, enterprise tech, and various stages from Series A to public companies. Deep sector knowledge and strategic context.
The principles behind every engagement.
Change happens when we honor people—their context, challenges, and capacity for growth.
Every engagement anchored in measurable outcomes. We track what matters and course-correct quickly.
We see the whole picture—designing interventions that create lasting, compounding effects.
Leaders and organizations driving breakthrough results.
IPO Success
Leadership
Executive Coaching
Advisory
Scale
Leadership
Operations
Growth
+ 15 more organizations across SaaS, tech, and enterprises
Founder & Principal
PJ (Prasanna Jagannathan) brings a rare integration of strategic rigor, operational excellence, and psychological depth to every engagement—forged through two decades of execution across startups, scale-ups, and enterprises.
At Freshworks, PJ led 3 critical M&A integrations achieving 95%+ team retention, designed systems for IPO readiness, and served as Chief of Staff - Engineering driving cross-functional execution. As co-founder of Brigge, he navigated the full entrepreneurial journey—bringing authentic founder empathy to every advisory engagement.
His work spans executive coaching for CXOs and founders, strategic advisory for high-growth companies scaling through M&A and IPO, and organizational design grounded in systems thinking, psychology, and AI-enabled frameworks.
PJ is committed to building enduring organizations, developing leaders, and paying forward through mentorship and social impact.